Last month I opened the conversation about ethical and sustainable fashion. That was just scratching the surface of how some brands are being more transparent. This has created the opportunity for many new brands to differentiate themselves to the market of consumers that truly care about how their clothes are made.
The luxury brand, Chloe will not use real fur in their high-end products. Many companies are now using faux or "vegan" fur and leather.
Jeans have been found to use excessive amounts of water to produce. Brands like Edun have created new production processes to reduce this wastage. Now in this month's Marie Claire magazine, I just read, that Edun has created a cruelty-free leather made from pineapple leaves. (Sounds like a Project Runway episode).
Other companies mentioned in the Marie Claire's article were Tamara Mellon shoes (founder of Jimmy Choo) who is repurposing vintage scarves into one-of-a-kind sandals and House of Fluff who is not only making faux fur coats, but all the labels and dyes are sustainable too.
For the creative out there, put on your thinking caps, this is an opportunity...
Now I thought I would give you a list of brands you might not have heard of who are doing their part. Check them out.
Amore Vert, Sunad, Were mountains meet, Mayamiko, Back Beat Rags, Amur ,A peace treaty All birds, Reformation, Zady, Raven & Lily, Christy Dawn, Re/done,Tome, Botanica workshop, Aiayu, Kowtow, Aday, Harper Lange, People tree, Matt & Nat, Olsehaus, Beserange, Olin/D
Then there are the brands, that make donations when you make a purchase, such as Feed, Tom's and Warby Parker.
And that is just to get you started. There are so many more.
Thrift shops and consignment shops are great to give your old pieces a chance at a second life. Stores such as H&M, Uniqlo, & Other stories, and Northface have donations boxes. Here they will take any old fabrics (beyond clothing, think sheets, pillows, curtains etc) pulverize it and make recycled items. Many of these stores will give you a coupon or credit toward your purchase. Pretty cool!
Closet rejuvenations are on the road to sustainability. After all, you are editing and donating, working with what you have and new investments in items are limited. If you would like to find out more about how a closet rejuvenation can help you, comment on this blog or shoot me an email.