Did you hear the one about…actually this is a true story that happened last week.
Payless shoes opened a pop-up shop in a California mall and invited influencers to attend. They called the brand Palessi, gave the pop-up an upscale presentation, created a real website and put a high price tag on their very inexpensive shoes.
So what do you think happened?
Those suckers fell for it!
They thought that the shoes looked elegant and sophisticated and were happy to shell out hundreds of dollars for shoes that sell for $20.
What does this say about our culture? Our perception?
Do you really “get what you pay for”?
Well personally, I have a lot of thoughts on this topic…
I am the queen of finding inexpensive items that look really expensive. And how do I know this? Because I get numerous compliments on these items and often chuckle to myself about my little secret; how affordable this piece was and yet, it stands out enough to be complimented.
Caution - for those without a keen eye, this kind of work is better left to the experts.
That is one side of the story. Sometimes you do get what you pay for in regard to quality and elegance.
I have seen the product that Payless generally carries and it is few and far between to find a gem that would stand out like this. So my thought here is, “shame on the influencers for being lured by a nicely branded store and the price tags that hang on it”.
But before I get too judgmental, I must add that I have not seen the specific items that were in this pop-up and if Payless has re-branded and up-leveled their look, well then see ya… gotta go shoe shopping now!
So what does this little experiment prove?
1) You don’t have to spend a lot of money to look good (and I could have told you that).
2) Branding and presentation can alter your perceived quality of an item.
3) Don’t get fooled by thinking something is better because the price tag is higher. Sometimes it is, but don’t just pay more for a brand or label.
For the full article and short video check it out HERE.